Cookie Policy
Last updated: January 15, 2026
This Cookie Policy explains how Nuvelixqora S.A. ("Nuvelixqora") uses cookies and similar technologies on nuvelixqora.com to ensure the site's operation, improve user experience, and, when consent is granted, analyze traffic patterns and personalize advertising content.
1. What are cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They allow the site to remember your actions and preferences over a period of time, so that you do not have to re-enter them each time you visit the site or navigate between pages. Cookies can be "first-party" (set by the site you visit) or "third-party" (set by other services that appear on the site).
2. Types of cookies we use
Necessary cookies: Essential for the basic functioning of the website. They include session cookies, language preferences, and consent status. They cannot be disabled as the site would not function properly without them. They do not require consent. Analytics cookies: Allow us to measure the site's performance, identify the most visited pages, and understand how users navigate the platform. We use Google Analytics 4 (GA4) for this purpose. These cookies collect information in an aggregated and anonymous form. They are only activated if you grant your explicit consent. Marketing cookies: Used to display relevant advertising and measure the effectiveness of our advertising campaigns. They include Google Ads cookies (AW-18064110603). They allow tracking conversions and creating audiences for remarketing. They are only activated with your explicit consent.
3. Google Consent Mode v2
Nuvelixqora implements Google Consent Mode v2, an advanced consent management system that controls the behavior of Google tags (Analytics and Ads) according to user preferences. How it works: by default, all non-essential cookies are configured as "denied." Google tags are loaded but operate in restricted mode, without storing cookies or collecting identifiable data. When you grant your consent (total or partial), the consent state is updated via gtag('consent', 'update', {...}) and a 'cookie_consent_update' event is emitted to the dataLayer. If you reject cookies, Google Consent Mode allows tags to function without storing personal information, using modeled signals to maintain basic measurement functionality without compromising your privacy.
4. How to manage your preferences?
When you visit our platform for the first time, you will see a cookie banner at the bottom of the screen that allows you to: accept all cookies with a single click; reject all non-essential cookies with a single click; manage your preferences individually, choosing which categories of cookies to allow (analytics and/or marketing). Your preferences are stored in your browser's localStorage and are automatically applied on future visits. You can modify your preferences at any time by clicking "Cookie preferences" in the site's footer. If you delete your browser data (including localStorage), the banner will reappear on your next visit.
5. Third-party cookies
Our site uses cookies set by Google LLC for Google Analytics 4 and Google Ads services. These cookies are subject to Google's privacy policies. For more information about how Google uses collected data, you can consult: Google Privacy Policy (policies.google.com/privacy), How Google Uses Cookies (policies.google.com/technologies/cookies), Google Ads Settings (adssettings.google.com).
6. Retention period
Session cookies are automatically deleted when you close the browser. Persistent cookies have different retention periods: Google Analytics cookies: up to 2 years; Google Ads cookies: up to 540 days; consent preferences (localStorage): indefinite, until you manually modify them or delete browser data.
7. Impact on browsing
Rejecting analytics and marketing cookies does not affect the functionality of the website. All essential features of the platform will continue to work correctly. The only difference will be that we cannot optimize your experience based on usage data or show you personalized advertising.
8. Legal basis
The use of necessary cookies is based on our legitimate interest in ensuring the technical functioning of the website. For analytics and marketing cookies, the legal basis is your explicit and informed consent, which you can grant, reject, or withdraw at any time without affecting the site's functionality.
9. Contact
For inquiries about our Cookie Policy, you can contact us at: Nuvelixqora S.A., Av. Leandro N. Alem 1050, Floor 12, C1001AAT, Buenos Aires, Argentina. Email: privacidad@nuvelixqora.com. Phone: +54 11 5032-8700.